Shinn Group
33rd Annual Edition · 2025

The Builder's Benchmark for Profitability

33 years of proprietary financial and operational data from home builders nationwide — so you know exactly where you stand, and what to fix.

Order Your Copy See the Findings
Compiled and analyzed by Emma Wildermuth, President & Sheilah Springston, Controller
Builder in a safety harness framing a roof at golden hour
33
Consecutive Years
42
Positions Benchmarked
1994
Historical Data Since
100%
Confidential Participation
2025 At a Glance

A Year That Tested Every Builder's Discipline

Profitability slipped as incentives rose and closings slowed — but the builders who managed operations tightly still posted double-digit margins. Here's the topline.

13.38%
down from 14.52%
Average Net Profit
Operating expenses grew faster than revenue could cover.
30.07%
up from 29.90%
Average Gross Profit
Builders held production discipline despite pressure.
+5.22%
units sold −10.48%
Average Sales Price
Price gains couldn't offset the drop in closings.
7.6mo
new-home supply
Housing Inventory
Rising supply weakened builders' pricing power.
The Findings

33 Years of Data, Charted

Every chart in the study is built from confidential, participant-submitted financials — not public estimates. A preview of what's inside.

Net Profit Averages 1994 to 2025 chart
Net Profit Averages · 1994–2025
From a historic low to today's 13.38%
The industry clawed back from −1% net profit in 2009 to 13.38% in 2025. This chart tracks three decades of builder resilience — the downturns, the recoveries, and what separated the two.
House prices and interest rates 1972 to 2025 chart
House Prices / Interest Rates · 1972–2025
Pricing power meets rising inventory
New-home inventory closed 2025 at 7.6 months of supply. See how five decades of interest-rate cycles have shaped average and median sale prices — and why 2025 marked a turning point.
Net Profit by Volume chart
Net Profit by Volume · 5-Year View
Size isn't what drives superior profit
Builders of every size hit 10%+ net profit in 2025. The study breaks down performance by company volume to show what the top performers actually do differently.
“
This last year is a testament to the discipline and hard work these builders put in to maintain superior profits in the face of adversity.
Emma Wildermuth — President, Shinn Group
What's Inside

Everything You Need to Benchmark Your Business

2025 Financial and Operations Analysis report cover

The full report goes far beyond the headline numbers, with narrative analysis built to help you spot problems early and act on them.

  • Compensation & benefits for 42 positionsComplete pay benchmarks across every role in a home building company.
  • Profitability & expense trend analysisGross profit, operating expense ratios, and revenue trends explained.
  • Performance by company size & volumeSee how builders your size are performing — and what the leaders do differently.
  • Market & pricing impact analysisHow interest rates and inventory levels are shaping pricing power.
  • 33 years of historical benchmark dataA landmark record of the industry's financial and operational performance since 1994.

Get Your Copy of the 2025 Study

Order today for full access to the industry's most trusted financial and operations benchmark — built from 33 years of confidential builder data.

Order Your Copy Today