The need for differentiation for homebuilders to compete in this ever-increasing competitive landscape has never been more clear. Allowing buydowns to be the only differentiator from another homebuilder does not have to be the solution. 

The timing of the 3 vertices of technology, consumer trends and homebuilder differentiation makes this the ideal time for homebuilders to tackle their fears of providing the center point of outdoor living – the Swimming Pool! 

Why risk not meeting closing dates, getting off the production schedule, warranty headaches and lack of quality & reliable installation partners. Latham has the solution and support to change those pain points.

If Latham could eliminate the majority of the pain associated with offering a pool, install the pool near or after home is complete and in less than 2-3 weeks rather than months, as well as provide much needed revenue and margin dollars: would that not be worth a discussion or an opportunity to learn more?

Add to that, the product you provide meets the requirements of consumer homebuyers: (70% lower maintenance and cost, esthetically superior, and a lifetime guarantee). 

Latham, the Pool Company is the largest in-ground pool manufacturer in North America and traded on the Nasdaq. A reliable partner with nearly 70 years of experience in the industry.

To learn more on how Latham has the complete solution and support please review our webinar from Nov. 5.  “Competitive Edge Homebuilders Didn’t Know They Could Offer” or to have that conversation please reach out to Roman Berry – National Sales Manager (romanberry@lathampool.com).

As a member of the Shinn Builder Partnerships program, Latham can customize any program to include model homes, rebates, installation, sales & marketing support. Please reach out if interested in taking advantage of these unique opportunities.