Articles

We are passionate about sharing knowledge with our community of builders, manufacturers, and service providers. Here you will find a curated selection of articles on a variety of topics for your reading pleasure.

Last month, private home builders from across the U.S. and Canada gathered in Breckenridge, Colorado, for the 2026 Executive Summit, our annual leadership training event designed for forward-thinking builders committed to growth, innovation, and long-term success.

Builder Partnerships is proud to announce that Guild Mortgage has joined its network as a strategic lending partner.

At this year’s awards banquet at the Executive Summit, we had the privilege of recognizing a builder for outstanding achievement across two key areas of performance.

Pro Builder’s Most Valuable Product Awards recognize standout products that make a meaningful impact on residential design, construction, and the way people live in their homes.

Shinn Group, the nation’s leading business performance consulting firm for home builders, today announced the addition of two new consultants, Thomas Berrington and Paul Winegar.

Trust can’t be rushed or manufactured, it develops gradually through reliability, genuine care, and consistently delivering when it matters most.

Rilla brings AI-driven insights to in-person sales by capturing and analyzing real customer conversations.

Everton Ridge Homes earned the 2026 Okanagan Housing Award (OHA) in the category of “Excellence in Kitchen Design – New Home – $125,000 & Under” for their project, The Hearthstone.

Home builders often struggle with hidden inefficiencies that quietly erode profitability. The good news? Once identified, they can be fixed.

There's a moment every builder sales team knows too well: A motivated buyer tours the model home, falls in love with a floor plan, and applies to purchase, only to get declined for their financing.

Bluebird Branding, an award-winning Denver-based agency specializing in brand strategy, design, and activation, is pleased to announce its partnership with Builder Partnerships.

Daikin, a leader in premium and sustainable HVAC technologies, has received the Builder Partnerships 2025 Manufacturer Partner of the Year Award.

Higharc, a leading digital platform for homebuilding product design and development, has been named the Builder Partnerships 2025 Service Provider of the Year.

The 2026 International Builders’ Show brought the home building industry together once again to the Orange County Convention Center in Orlando from February 17-19.

American Lighting develops and manufactures a diverse selection of lighting products designed for residential, commercial, and specialty applications.

Bradford White's AeroTherm Series® G2 hybrid electric heat pump water heater delivers consistent performance, reduced energy consumption and reliable operation.

The value you get from AI tools largely depends on how clearly you communicate with them.

If you’re still standing in today’s market, take a moment to acknowledge that. It hasn’t been easy.

The problem with inconsistent sales leadership models didn’t start in a weak market. It started near the end of a strong one.  

TimberTech is committed to ongoing innovation, creating composite decking that delivers superior performance, lasting durability, and standout curb appeal.

Tim O’Brien Homes streamlined their complex custom-building process by adopting Higharc’s visual, integrated platform.

We are saddened to share that Ernest Robert "Buddy" Coleman, founder of Rausch Coleman Homes, passed away on December 22, 2025.

Homes for HOPE is excited to announce a new partnership with Higharc, an innovator reshaping how homes move from concept to completion.

Choosing the right pool is an important first step in creating the backyard you’ve envisioned for your build.

LiftMaster, the leading professionally installed access control brand from Chamberlain Group, has introduced its new Smart Access Controller.

The countdown to IBS 2026 has begun. We’re gearing up for an energizing week filled with great conversations and meaningful connections.

Over the last few years, something subtle but damaging has taken hold inside many new home sales organizations, and it’s a shift many leadership teams are still trying to understand.

Create instant curb appeal with Timberline HDZ® shingles, now available in two curated color collections.

In the 2026 real estate market, builders and developers are increasingly relying on sophisticated interior merchandising to elevate perceived value and drive stronger returns.

Progress Lighting supports every phase of the homeownership journey with thoughtfully designed, high-quality lighting that balances style, performance, and value for builders, contractors, and homeowners.

Lennox has been recognized on the Drucker Institute Management Top 250 list for the third consecutive year.

Award-winning Colorado Springs homebuilder Classic Homes is continuing its partnership with Homes for HOPE to help alleviate global poverty.

One of the defining features of our annual leadership training event is the decision to look beyond our own industry for insight. That’s why we’re excited to announce Chris Laping as our keynote speaker at the 2026 Executive Summit.

Networking is a powerful strategy that’s often underestimated. Meaningful connections open doors, spark new ideas, and create opportunities that fuel business growth and long-term success.

Secure 24, an authorized ADT Dealership, is excited to begin our journey with Builder Partnerships. Secure24 is family and veteran owned, started in 2006 with a vision to change the home security industry.

Eran Group is excited to join Builder Partnerships as a strategic partner, bringing more than 40 years of experience as a trusted OEM partner to many of the industry’s most respected brands.

Daikin U.S. Corporation has released its 2025 Business and Innovation Report, outlining the company’s continued expansion in the United States and its leadership in innovation, sustainability, and energy efficiency.

Our trusted partner, TK Design & Associates, has an upcoming webinar that you won't want to miss.

When sales, supers, lenders, and warranty teams all use different tools, buyers get a fragmented experience. Novi brings everyone together in one branded app that looks and feels like your company.

Green Park Homes, based in Atlanta, has been recognized with Homes for HOPE’s Groundbreaker Award, marking a milestone as the first builder in Georgia to complete a Homes for HOPE project.

The most successful builders in today’s market know that alignment is everything. They build a culture where everyone’s goals connect to the company’s bigger vision and improving how things get done is part of the daily routine.

Home builders are constantly juggling budgets, schedules, and customer expectations, and many of the biggest headaches show up in both purchasing and production.

The need for differentiation for homebuilders to compete in this ever-increasing competitive landscape has never been more clear. Allowing buydowns to be the only differentiator from another homebuilder does not have to be the solution. 

The same technology that’s reshaping other industries can help you work smarter, save time, and strengthen your relationships with buyers and partners.

For eight decades, Raymus Homes has embodied the vision of its founder, Antone Raymus, who believed that building homes meant building futures.

Monarch Materials Group recently completed a series of significant upgrades to its glass and metal fabrication processes, reinforcing its commitment to innovation, efficiency, and customer satisfaction.

There is a growing importance of cultivating a strong culture of cybersecurity awareness within organizations, especially as cyber threats continue to evolve.

Insulation energy efficiency is critical as rising energy costs place greater pressure on building performance. Insulated Concrete Forms (ICFs) by Fox Blocks offer a high-efficiency solution by combining structure and insulation into one system.

Every market slowdown separates those who merely survive from those who come out stronger. The builders who lean into professional development during uncertain times emerge sharper, more adaptable, and ready to capture opportunities when others are still regrouping.

Dwight Sandlin, the chairman of the board for Signature Homes, and his wife, Sandy, have launched the Sandlin Foundation for Kids and Kindness after being moved at the needs of families in Hoover.

Across thousands of buyer surveys, "communication during the build" is consistently ranked as a top frustration. Buyers do not just want a quality home. They want to know what is happening, when it is happening, and who is listening.

Buying a home should be exciting. Too often, it feels overwhelming. In our conversations with more than 1,100 buyers and builders, we uncovered what causes the most frustration and what turns buyers into lifelong advocates.

"Joining Stanley Martin Homes marks a new chapter for our team - one filled with opportunity, growth and shared success," stated Windsor Homes President, Tom Hall.

PRIZM Lighting stands at the forefront of innovation by transforming environments with LED lighting technology and Trulux Tape Light offers flexibility, performance, and precise color accuracy.

The Top of the World Charitable Foundation was established 23 years ago, founded by Ed Hauck [Senior Consultant, Shinn Group] and friend Dale Smith; it is dedicated to providing compassionate support to individuals and families in times of need.

The 2024 Comparative Financial and Operations Analysis for home builders marks the thirty-second consecutive year Shinn Group has conducted the study. Throughout the years, we have accumulated a landmark historical record of home building companies’ financial and operational performance.

Production management is responsible for delivering quality construction and exceptional customer service and cannot abdicate this responsibility. Product quality starts at the top. Superintendents, suppliers, and trade contractors are not to blame for poor quality.

Innovative builders are finding ways to streamline their processes and enhance efficiency. One effective strategy is the adoption of best practices from various categories; for instance, the use of prefinished products.

Buyers want to see what's happening. They want the inside track. They want behind-the scenes updates that feel exclusive and real.

Field Controls is the preferred choice for all your HVAC needs, offering a history of excellence since 1927. Dedicated to building quality products, continual innovation, and tip-notch customer satisfaction.

Asking for customers’ feedback provides an incredible opportunity to highlight the good, the bad, and – all too often – the downright ugly side of our homebuyer interactions.

The Greater Houston Builders Association (GHBA) is excited to announce the sale of the new home built by First America Homes, a division of The Signorelli Company, to raise funds for the annual GHBA Benefit Homes Project.

Throughout the first half of 2025, the housing market did not see the anticipated spring selling season, not due to lack of housing demand, but because of affordability problems and persistent, high mortgage interest rates.

Modern reeded design adds a luxurious touch to any door with premium performance and trusted security.

Building a classic brick exterior can seem daunting and expensive for builders, especially because it involves scheduling another trade professional.

In an effort to expand their charitable efforts across their home state, Alabama-based Stone Martin Builders recently partnered with the Habitat for Humanity Autauga and Chilton Counties to build a new home for a family in Clanton, Ala.

The 45L Energy Efficient Home Credit will expire in 2026.

Chuck and Emma Shinn’s “Shindig Rover” team participates once again in the Driving for Kids charity event supporting chronically ill kids and their families to spend a week of camp at Roundup River Ranch.

Here’s your chance to recognize a rising star and/or a career legend in the new-home building industry by nominating them for Pro Builder’s 2025 Young Guns and Legends Awards!

The uncomfortable truth? Many builders underinvested in their sales teams during the good times—and are paying the price in today’s slower market.

This prestigious accolade recognizes individuals who have made outstanding and commendable contributions to the housing industry.

With Fox Blocks Insulated Concrete Forms (ICFs), you can confidently build disaster-resistant structures that protect what matters most.

Some companies find themselves stuck reacting to the changes, but those who use ERP and automation are proving to be most resilient during these times.

It is with great joy that we announce that Homes for HOPE has completed the accreditation process and has been awarded the certified ECFA seal of approval!

Let’s take a closer look at how tariffs work and how they may impact our industry and individual businesses.

Shifts in the market call for a smarter, more efficient approach to product design.

We’ve got some exciting news—the Shinn Group team is growing. We’re thrilled to welcome three amazing new consultants who bring a ton of talent, energy, and fresh ideas to the table.

In today's market, the builders who win are the ones who know their customers best - uncovering pain points and using the latest and greatest in tech. The savviest home builders are turning to AI - and it's already paying off.

Latham, The Pool Company is excited to announce its new partnership with Builder Partnerships! Latham stands as the largest designer, manufacturer and marketer of inground residential swimming pools across North America, Australia and New Zealand.

For new home builders and developers, creating model homes that resonate with local buyers is critical to standing out in a competitive market.

StyleCraft Homes has built something truly special in Virginia.

Broan-NuTone believes that better quality air means a better quality of life. Broan-NuTone products can be found in more than 110 million homes across the United States

Clearly when rates were lower, many builders understandably felt emboldened and bullish about building inventory, and now with normalized to difficult market conditions, are starting to feel the pinch.

EGStoltzfus Homes’ Completes Their 11th Homes for HOPE Project, which generated a record donation of $200,000!

Excuses only delay solutions, they don’t build homes, businesses, or legacies. The builders who succeed are the ones who face hard truths, adapt quickly, and turn challenges into fuel for success.

In an industry defined by constant change, effective leadership is what separates surviving from thriving. That was the focus of this year’s Executive Summit, where private home builders came together to gain fresh perspectives and actionable strategies to thrive in any market.

We don't really think about the air in our homes, until we have to. The truth is the air inside your house can be much worse that what's outside. Poor home ventilation can be a big part of the problem.

Metrie®, North America’s largest manufacturer and distributor of millwork solutions, has expanded their assortment to include interior doors in the U.S. Midwest and Florida regions.

Rilla is proud to announce we are Builder Partnerships’ first AI partner. Rilla is the leading speech analytics software for in-person sales.

From big ideas to the smallest details, your jobs will be covered with electrical wiring devices by Legrand. 

As the demand for healthier, sustainable living environments surges, new home builders and developers have a unique opportunity to lead the charge in creating wellness-focused communities.

When outdoor temperatures are higher than usual, your air conditioner may cycle a bit longer. However, your air conditioner should not run constantly. Learn the top possible causes of AC not turning off, with solutions to help.

Looking at too many metrics can be confusing and distract home builders from focusing on one of the most important metrics at this moment: TRAFFIC.

For builders facing hesitant buyers, the solution isn't slashing prices. It's using a strategy that benefits builders, buyers, and lenders alike.

Reducing embodied carbon and delivering high-performance creates a win-win thanks to innovative building materials from DuPont.

When it comes to curb appeal, the Panorama Idea Home has it all - a sprawling luxury single-level home set against the picturesque backdrop of Breckenridge, Colorado.

Uponor AquaPEX® is PEX-a pipe, which stands apart from PEX-b and PEX-c pipe due to its superior Engel-method manufacturing process that boasts an impressive 80% crosslinking, significantly increasing strength, flexibility.

McCall Homes in Billings, Montana, just completed their fourth Homes for HOPE Project and has invested nearly $550,000 in our missions since 2014!