Articles

In a tough market, every budget decision matters. Margins are shrinking, buyers are cautious, and leaders are looking for ways to control costs without compromising performance. 

For 33 consecutive years, Shinn Group has studied the financial and operational performance of private home builders.

For production managers, the pressure rarely comes from just one problem.

Before you can consistently work on your business, you must first build a business that operates efficiently and effectively.

Looking for ways to increase home buyer satisfaction? The Service Buffer concept may be exactly the tool you’re seeking.

Every builder has a story about software that promised the world and delivered a headache.

Many are forecasting an upturn in volume for the housing market this year, for both new and existing homes, along with generally rising home prices.

How did your company measure up In 2025? Don't miss this opportunity to participate in a proven exercise for driving greater profitability.

Last month, private home builders from across the U.S. and Canada gathered in Breckenridge, Colorado, for the 2026 Executive Summit, our annual leadership training event designed for forward-thinking builders committed to growth, innovation, and long-term success.

At this year’s awards banquet at the Executive Summit, we had the privilege of recognizing a builder for outstanding achievement across two key areas of performance.

Shinn Group, the nation’s leading business performance consulting firm for home builders, today announced the addition of two new consultants, Thomas Berrington and Paul Winegar.

Home builders often struggle with hidden inefficiencies that quietly erode profitability. The good news? Once identified, they can be fixed.

If you’re still standing in today’s market, take a moment to acknowledge that. It hasn’t been easy.

The problem with inconsistent sales leadership models didn’t start in a weak market. It started near the end of a strong one.  

We are saddened to share that Ernest Robert "Buddy" Coleman, founder of Rausch Coleman Homes, passed away on December 22, 2025.

Over the last few years, something subtle but damaging has taken hold inside many new home sales organizations, and it’s a shift many leadership teams are still trying to understand.

One of the defining features of our annual leadership training event is the decision to look beyond our own industry for insight. That’s why we’re excited to announce Chris Laping as our keynote speaker at the 2026 Executive Summit.

Networking is a powerful strategy that’s often underestimated. Meaningful connections open doors, spark new ideas, and create opportunities that fuel business growth and long-term success.

The most successful builders in today’s market know that alignment is everything. They build a culture where everyone’s goals connect to the company’s bigger vision and improving how things get done is part of the daily routine.

Home builders are constantly juggling budgets, schedules, and customer expectations, and many of the biggest headaches show up in both purchasing and production.

Every market slowdown separates those who merely survive from those who come out stronger. The builders who lean into professional development during uncertain times emerge sharper, more adaptable, and ready to capture opportunities when others are still regrouping.

The Top of the World Charitable Foundation was established 23 years ago, founded by Ed Hauck [Senior Consultant, Shinn Group] and friend Dale Smith; it is dedicated to providing compassionate support to individuals and families in times of need.

The 2024 Comparative Financial and Operations Analysis for home builders marks the thirty-second consecutive year Shinn Group has conducted the study. Throughout the years, we have accumulated a landmark historical record of home building companies’ financial and operational performance.

Production management is responsible for delivering quality construction and exceptional customer service and cannot abdicate this responsibility. Product quality starts at the top. Superintendents, suppliers, and trade contractors are not to blame for poor quality.

Throughout the first half of 2025, the housing market did not see the anticipated spring selling season, not due to lack of housing demand, but because of affordability problems and persistent, high mortgage interest rates.

Chuck and Emma Shinn’s “Shindig Rover” team participates once again in the Driving for Kids charity event supporting chronically ill kids and their families to spend a week of camp at Roundup River Ranch.

The uncomfortable truth? Many builders underinvested in their sales teams during the good times—and are paying the price in today’s slower market.

This prestigious accolade recognizes individuals who have made outstanding and commendable contributions to the housing industry.

Shifts in the market call for a smarter, more efficient approach to product design.

We’ve got some exciting news—the Shinn Group team is growing. We’re thrilled to welcome three amazing new consultants who bring a ton of talent, energy, and fresh ideas to the table.

Excuses only delay solutions, they don’t build homes, businesses, or legacies. The builders who succeed are the ones who face hard truths, adapt quickly, and turn challenges into fuel for success.

In an industry defined by constant change, effective leadership is what separates surviving from thriving. That was the focus of this year’s Executive Summit, where private home builders came together to gain fresh perspectives and actionable strategies to thrive in any market.

Looking at too many metrics can be confusing and distract home builders from focusing on one of the most important metrics at this moment: TRAFFIC.

How did your company measure up in 2024?

Housing experienced a turbulent year in 2024, and all signs point to more rough seas for the industry during 2025.

The National Housing Center Board of Governors has announced the recipients of the 2025 National Housing Center Awards.

We rigorously test all of our products to meet the UL 325 standard, the industry’s highest safety requirements.

Unlock the full potential of your home building business with our Builder Intel suite of applications and services.

Gathered around tables at a local community center, representatives from Schuber Mitchell Homes learned how their latest Homes for HOPE project will transform lives around the world.

As we welcome in the new year, we have some manufacturer members that have updated their incentive programs. We encourage you to take advantage of these great opportunities to maximize your rebate earnings on the homes you build.

Predictions for the 2025 housing market run the gamut, from economic turbulence and labor shortages, to project expansion and revenue growth. One thing is certain: the housing market is full of uncertainty. Now more than ever, home builders need to focus on strategies that help them market-proof their businesses.

Metrie is proud to announce its partneship with Builder Partnerships, the largest manufacturer and supplier of solid wood and composite mouldings in North America.

The impact construction managers have on a home builder’s reputation cannot be overstated. They are the primary link between project planning and execution.

The start of the year is a great time to look at the trends that defined the previous 366 days and to forecast what might be popular in 2025. Watch the video by Amarr on their top 8 trending garage door designs.

For smaller, local-market homebuilders, competing with large, well-established builders can feel like an uphill battle. Smaller builders have a hidden advantage, the ability to be more agile and customer-focused.

Dive into Emser Tile's gallery for inspiration. Dopamine Decor has re-emerged as a driving design direction, focusing on creating spaces that spark joy and elevate moods through the strategic use of bold colors and patterns.

Grand Homes has partnered with Homes for HOPE numerous times and consistently invites builders and trades to engage with the mission. 

The latest episode of the Novi Knows podcast brings a fresh perspective on how technology is revolutionizing the homebuilding and homebuying experience.

From our 19th Annual Networking Reception and booth at the show, to the NAHB education sessions featuring our industry experts, there's plenty to love about this year's International Builders' Show.

Misaligned department goals in homebuilding can negatively impact the customer experience, but strategies such as unified goals, transparent communication, and a customer-centric approach can foster team alignment and create a seamless and enjoyable homebuying journey.

Homes for HOPE’s most prestigious award, The Bigelow Award, was created in remembrance of Perry Bigelow, our board president of over 20 years.

We’re proud to share that AZEK has been ranked #374 on Newsweek’s 2025 Excellence 1000 Index!

Shinn Group, a leader in home building consulting, proudly announces a new generation of leadership, with Emma Jane Wildermuth stepping into the role of President.

Winning with builders starts by defining your ideal customer and understanding their needs. Virtual Meeting: Wednesday, November 12th at 1:30pm-2:00pm ET

Leadership is often viewed as a final goal, a pinnacle to be reached. However, true leadership is a continuous journey of growth and development.

Chuck and Emma Shinn are retiring, leaving a 50-year legacy of helping professionalize the home building industry.

Home builders face unique challenges that require proactive solutions. In this article, we’ll explore 12 critical issues home builders must address to stay competitive and thrive in the coming year.

The NRCR Residential Condensing Tankless Water Heater Series uses a fully integrated pump to keep hot water close to even the farthest outlet in the home, minimizing the wait and, therefore, the waste of unused potable water down the drain.

We work with many production builders, locally and nationally, creating beautiful, timeless designs while eliminating waste, saving costs, and creating more livable, buildable homes.

With early planning, you can help ensure that you and your loved ones are ready before the winds howl and the snow flies. Download our guide today!

This year, Homes for HOPE is proud to honor our Milestone Award Honorees who have been partnering with us for 10 years! McCall Homes is one of these Honorees!

The Problem: Attracting buyers with modern solutions while keeping added costs at bay. The Solution: Convenient upgrades that are both cost-effective and cutting-edge.

For home builders, effective purchasing strategies play a critical role in maximizing profits while ensuring projects stay on schedule and meet quality standards.

In today’s competitive housing market, it can be a challenge to stand out in a crowd. Earning awards is a credible way to boost your brand and attract top talent and new customers.

Hear how ECI's residential construction suite of products has helped MonteVista Homes operate more efficiently.

Field Controls offers advanced HVAC solutions catered to both residential and commercial needs, ensuring optimal air quality, ventilation, and combustion performance for every space.

The AZEK Company Expands 2025 Portfolio with Debut of Premium Vinyl Railing, Steel Railing, and Revolutionary Exterior Trim Made from up to 95% Recycled Material, Reinforcing Leadership in Outdoor Living Innovation

StoneWorks makes achieving a traditional brick appearance easier and more cost-effective with thin brick veneer and a turnkey installation solution.

Production management is responsible for delivering quality construction and exceptional customer service and cannot abdicate this responsibility. Product quality starts at the top. Superintendents, suppliers, and trade contractors are not to blame for poor quality.

For the ninth year, Emma and Chuck participated in the Driving for Kids charity event, September 20-22, 2024. Driving for Kids supports chronically ill kids and their families to spend a week of camping at Roundup River Ranch which is on the Colorado River in Gypsum, Colorado.

As your trusted partner, we’re excited to share how Cornerstone is making a difference for builders nationwide through their Builder Forward Commitments program.

Want to spice up your kitchen? Let the Parma Kitchen Collection bring the perfect amount of pizzazz to your décor.

America's #1 disposal brand continues to innovate with next generation features.

Kingswood Capital Management Announces Acquisition of Kichler Lighting and Merger with Progress Lighting to Establish a Leading Residential Lighting Platform

On Monday, September 9th, Green Park Homes and affiliated trades gathered together to kick off their first Homes for HOPE project.

Introducing Uponor ServicePEX™— the latest innovation from the trusted name in PEX piping for more than 40 years.

Endeavor Business Media announces the acquisition of a portfolio of construction related events from Scranton Gillette Communications.

In today’s business environment, metrics have become a favorite analytical tool. However, looking at too many metrics can be confusing and distract home builders from focusing on one of the most important metrics at this moment: TRAFFIC.

In today’s market, balancing affordability for buyers with maintaining your profitability is no easy task. Rising interest rates have left many buyers on the sidelines, and price reductions aren’t always the best solution. That’s where Builder Forward Commitments come in...

Schuber Mitchell Homes is pleased to announce the successful acquisition of Cronkhite Homes.

With more than 74,000 voters, Emser Tile has won not only one but two KBB Readers' Choice Awards!

All AZEK premium trim products are made using advanced materials science and crafted for installation ease.

In today’s competitive real estate market, making your model home stand out is essential for driving sales. But what does it take to create a model home that not only attracts attention but also converts interest into action?

We are deeply saddened to share the news that Bernie Glieberman passed away on August 26.

Product design plays a major role in a home builder’s ability to be competitive and profitable. It’s also a common blind spot. Two common mistakes home builders make with product design include having too many plans and designing homes for themselves instead of their buyers.

In the competitive world of home building, achieving consistent growth and profitability requires more than just quality craftsmanship and market knowledge. A strategic approach to business management is necessary, and this is where consulting and coaching services prove invaluable.

Shinn Builder Partnerships welcomes Higharc, an integrated product platform for builders to design, sell, and build better homes, to their partnership program to continue pioneering innovation and pairing builders with industry-leading technology.

Discover how you can EARN TAX INCENTIVES WITH VENTILATION SOLUTIONS THAT HELP MEET ENERGY STAR v3.2 REQUIREMENTS while providing a healthier, more energy-efficient home.

The Lotus Emira, which was a retirement gift from a group of builders for the "Driving for Kids" event, is now in my garage after its 10-day, 2,565-mile excursion from Naples to Denver.

This April, Wayne Dalton didn't simply attend the Las Vegas 2024 Spring IDA Expo+; we rocked it!

With over 30 years of experience in the professional shelving industry, Rubbermaid® is proud to be a reliable brand that builders and contractors can trust for closet organization solutions.

Using a garbage disposal keeps food waste out of the trash and out of the landfill – for a fresher, cleaner kitchen and healthier planet.

Lighting plays a critical role in the perception and success of model homes. From the inviting glow of natural light to the strategic placement of artificial lighting, the right lighting design can significantly influence a buyer’s decision.

Larson Motorized Retractable Screens are now a part of the Builder Partnerships Rebate Program! Models 6+, 7+, 8+, 9+, 10+.

We’re proud and excited to share that Forbes Home has named Lennox 2024’s Best Overall and Most Efficient Air Conditioning Brand!

In a strong housing market, mediocre management in a home building company merely lowers profitability. In a weak market, it can result in collapse of the company.

It’s no secret that skilled superintendents are key to the success of a home building company. Their management talents significantly influence both project outcomes and overall profitability.

NoviHome, a leading innovator in custom app solutions for the homebuilding industry, is thrilled to announce its partnership with Builder Partnerships.

Field Controls is proud to announce its partnership with Builder Partnerships, a collaboration aimed at empowering homebuilders with top-tier HVAC solutions.