About Shinn Group
Shinn Group is a U.S.-based home builder education and consulting firm (formerly Shinn Consulting) that helps private residential builders improve profitability, operations, leadership, and long-term performance using proven industry systems and benchmarks.
What is Shinn Group?
Shinn Group is a home builder education and consulting firm that helps private home builders improve profitability, operations, and leadership performance. Formerly known as Shinn Consulting, Shinn Group has worked with thousands of builders across the United States to help them become the Builder of Choice™ in their markets.
We focus exclusively on the residential home building industry and provide proven systems, benchmarks, and training designed specifically for builders.
Is Shinn Group the same as Shinn Consulting?
Yes. Shinn Consulting is now Shinn Group. The name change reflects the expansion of our offerings beyond traditional consulting to include education, peer benchmarking, builder groups, digital learning, and industry partnerships—while maintaining the same core mission and methodologies.
How long has Shinn Group been helping home builders?
Shinn Group has nearly 50 years of experience serving the residential construction industry. Over that time, we have helped builders navigate market cycles, improve management systems, and achieve consistent, above-average profitability.
What does "Builder of Choice™" mean?
A Builder of Choice™ is a home builder that consistently:
- Delivers quality homes at fair prices
- Achieves exceptional customer satisfaction
- Attracts and retains top talent and trade partners
- Operates with strong systems and accountability
- Produces above-industry-average net profits
This is the standard we help builders achieve through education, consulting, and execution.
Services & Solutions
Shinn Group provides consulting, coaching, education, benchmarking, and leadership training exclusively for private home builders, helping them implement systems that drive operational efficiency and above-average net profits.
What services does Shinn Group offer?
Shinn Group offers a comprehensive suite of services for private home builders, including:
- Home Builder Consulting & Coaching
- In-Person and Virtual Education Programs
- Builder Benchmark Groups
- Leadership and Management Training
- Operational and Financial Best Practices
- Peer Networking and Industry Insights
In addition, many builders complement Shinn Group education and consulting by participating in Shinn Builder Partnerships, which helps builders reduce direct construction costs through national manufacturer rebate programs.
All services are designed to help builders improve results in a practical, measurable way.
What types of builders does Shinn Group work with?
We primarily work with private home builders building approximately 25 homes per year and up, with many clients in the 100+ homes-per-year range. We also support builders at earlier stages of growth who want to scale profitably and professionally.
Do you offer consulting for custom builders and remodelers?
Yes. While many of our clients are production and semi-custom builders, our principles, systems, and financial disciplines are applicable to custom builders and remodelers seeking stronger margins, better processes, and more predictable performance.
Education & Training
Shinn Group education programs deliver role-specific training for home builder owners and teams through in-person seminars, virtual workshops, and on-demand learning focused on financial performance, operations, leadership, and customer experience.
What education programs does Shinn Group offer?
We offer a wide range of home builder education programs, including:
- Key Metrics & Financial Performance
- Scheduling and Cycle Time Management
- Purchasing & Cost Control
- Production & Field Management
- Leadership and Organizational Structure
- Design, Customer Experience, and Warranty
Programs are available through in-person seminars, virtual workshops, and on-demand learning.
Are Shinn Group programs role-specific?
Yes. Many programs are designed for specific roles, including:
- Owners and Executives
- Construction and Production Managers
- Purchasing Managers
- Finance and Accounting Teams
- Design and Customer Experience Teams
This ensures practical, relevant learning for each participant.
Can Shinn Group provide customized training for my company?
Absolutely. We offer custom onsite and virtual training tailored to your company’s size, structure, market, and goals. Customized programs allow your entire team to learn and apply best practices together.
Customized engagements often include education around purchasing discipline and cost control, which aligns naturally with Shinn Builder Partnerships for builders looking to improve margins beyond operational efficiencies alone.
Consulting & Results
Shinn Group consulting helps private home builders achieve measurable results, including reduced cycle times, lower costs, stronger teams, improved customer satisfaction, and consistent double-digit net profit margins.
What results can builders expect from working with Shinn Group?
Builders who actively apply Shinn Group methods commonly experience:
- Improved operational efficiency
- Reduced cycle times
- Lower construction costs
- Better team accountability
- Increased customer satisfaction
- Net profit margins significantly above industry averages
Many builders further improve profitability by combining Shinn Group systems with Shinn Builder Partnerships, which provides additional cost savings through supplier rebates and purchasing discipline.
Many Shinn Group–engaged builders consistently achieve double-digit net profits, far exceeding the industry norm.
How is Shinn Group different from other home builder consultants?
Shinn Group is different because we:
- Focus exclusively on home builders
- Combine education, consulting, and peer benchmarking
- Emphasize execution, not just strategy
- Teach proven systems used successfully by top builders
- Provide measurable benchmarks and performance targets
Our approach is practical, data-driven, and tested in real builder businesses.
Do you help builders during market downturns?
Yes. One of the core strengths of Shinn Group is helping builders navigate market cycles. Our systems are designed to improve resilience, cash flow, cost control, and decision-making in both strong and challenging markets.
Events & Community
Shinn Group hosts industry-leading events, including the annual Executive Summit, along with virtual learning and peer engagement opportunities that connect home builder leaders nationwide.
What is Shinn Group's Executive Summit?
Shinn Group's Executive Summit is our premier annual event for builder owners and senior leaders. It focuses on leadership, economics, strategy, innovation, and operational excellence, featuring expert speakers and peer networking.
Do you offer online learning and virtual events?
Yes. We offer:
- Virtual workshops
- Webinars
- On-demand courses
- Digital resources and content
These options allow builders and teams to learn regardless of location or schedule.
How Shinn Group and Shinn Builder Partnerships Work Together
Shinn Group provides the education, systems, and execution discipline builders need to run better businesses, while Shinn Builder Partnerships helps reduce direct construction costs through national rebate programs—together improving profitability from both the operational and cost sides.
How do they work together?
Shinn Group focuses on education, consulting, benchmarking, and execution—helping builders build strong systems, teams, and financial discipline.
Shinn Builder Partnerships focuses on reducing construction costs by providing access to national manufacturer rebates and preferred supplier relationships.
Builders who participate in both benefit from stronger operations and lower hard costs, accelerating margin improvement.
How Shinn Builder Partnerships Works
Shinn Builder Partnerships helps private home builders reduce construction costs by providing access to national manufacturer rebate programs while maintaining local supplier relationships.
What are the Key Benefits?
- No change to existing supplier relationships
- Rebates paid directly to the builder
- Simple submission and tracking process
- Improved gross margins without operational disruption
Shinn Builder Partnerships complements Shinn Group education by reinforcing disciplined purchasing practices taught through Shinn programs.
For more details, builders can explore Shinn Builder Partnerships to understand how the program works and which manufacturers participate.
Getting Started
Builders can engage with Shinn Group through education, events, or consulting, starting with a discovery conversation to determine the best-fit solutions for their business stage and goals.
How do I get started with Shinn Group?
To get started, complete the contact form on our website. A member of our team will schedule a discovery conversation to understand your business, challenges, and goals and recommend the best next steps.
Is Shinn Group a good fit if I’m not ready for consulting?
Yes. Many builders start with education programs, events, or content before engaging in consulting. Our ecosystem allows builders to engage at the level that makes sense for their business today.
Where is Shinn Group located?
Shinn Group serves builders nationwide across the United States. Our team works with clients both in person and virtually.