Our Story
Shinn Group is the leading training, coaching, and consulting firm for private home builders. Since 1984, we’ve helped builders improve profits, streamline operations, and deliver exceptional customer experiences. Founded by industry legends Chuck and Emma Shinn, our mission is simple: equip builders with proven systems and strategies to become the Builder of Choice™ in their markets.
Today, under the next generation of leaders, Shinn Group continues that legacy of innovation and impact. Through world-class education, hands-on consulting, and a community of like-minded builders, we empower companies to reduce risk, increase profitability, and create exceptional experiences for customers, trade partners, and employees alike. With a relentless focus on excellence and a passion for building stronger businesses, Shinn Group is not just shaping better builders—we are shaping the future of the home building industry.
