A NEW LOOK, SAME COMMITMENT
We’re excited to introduce the refreshed Shinn Group brand! While our appearance has evolved, our dedication to guiding and supporting home builders remains at the heart of everything we do.
Our Legacy
Our Future
WHY WE’RE EVOLVING
This brand evolution represents more than a new look. It’s a reflection of our continued growth and the future of the Shinn Group. For decades, the Shinn family has been dedicated to guiding home builders toward greater success. Today, under the leadership of Emma Jane and Brian, we are carrying that tradition forward while modernizing our brand to reflect who we are today and where we are headed.
Brand evolution is a natural step for organizations that continue to grow and adapt, offering the opportunity to refine and reintroduce themselves with greater clarity and confidence. That’s exactly what this moment represents for Shinn: honoring our roots, while embracing the future. Our commitment remains unchanged. We remain dedicated to serving as trusted guides for home builders, helping them achieve lasting success. The refreshed Shinn brand mirrors the values of care, integrity, and expertise that have always defined us, while presenting a modern, unified identity that will carry us into the next chapter.
WHAT’S CHANGING
We’ve introduced updates that reflect both continuity and progress. While our core mission remains the same, here are the key areas where you’ll notice change:
Leadership
Emma Jane and Brian are now leading the company, continuing the Shinn family legacy while shaping the future. Their leadership balances the wisdom of the past with fresh energy and perspective to meet the evolving needs of home builders today.
Logo & Visuals
We’ve refreshed our identity to honor our history while presenting a modern, updated look. The new logo and visual system communicate clarity and professionalism, designed to resonate across digital platforms, print materials, and in-person events. In addition, we’ve introduced refreshed brand marks for our core offerings — Shinn Builder Partnerships, Home Builder University (HBU), and our new podcast Builder of Choice™ Insights — creating a cohesive family of logos that align with the overall Shinn identity.
Website
Our website has been redesigned with a cleaner look, clearer navigation, and improved access to resources. The refreshed site makes it easier for builders, partners, and industry peers to find the information they need and reflects our commitment to being both a trusted guide and an accessible resource.
WHAT’S STAYING THE SAME
While our look and leadership are evolving, the foundation of who we are remains unchanged. We are still the same trusted partner dedicated to guiding home builders toward lasting success. Our values of care, integrity, and expertise continue to shape everything we do.
The services, programs, and resources you’ve come to rely on are still here, now supported by a refreshed identity that strengthens our ability to serve you. The principles Chuck and Emma have taught for years remain the core of what we continue to teach, even as we innovate and update our content to meet today’s needs. What remains constant is our commitment to helping home builders deliver excellence, create highly satisfied customers, and achieve long-term profitability.
Explore the New Shinn
This evolution is just the beginning. Explore our refreshed website, connect with us at upcoming events, or subscribe to our new podcast — Builder of Choice Insights — to stay connected with the Shinn community. We invite you to experience the updated Shinn brand and continue building success with us.